AdvantEdge Films
High-Impact Video Types We Recommend For Businesses Like Yours


Commercials serve as a powerful asset for grabbing & sustaining your target audience's attention - an increasing challenge in today's highly saturated media landscape.

In an era where many businesses tend to favour direct-response videos, a well-crafted commercial can set your brand apart and build top of mind awareness.

At AdvantEdge, we understand the secret art and science of crafting educational, engaging or entertaining commercials.
At AdvantEdge, we understand the secret art and science of crafting educational, engaging or entertaining commercials.

By expertly employing a blend of compelling storytelling, eye-catching visuals and persuasive messaging, we ensure your videos create a long lasting impression on your target audience.


Stand Out From Your Competition

Prefer a music video, a skit or do it in a different language? Yes we can!

Brand Story

A Brand Story Of AdvantEdge Films

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This Brand Story video was produced to celebrate the launch of a new location for an education centre. We worked with the client to conceptualise a comedic skit hook angle so the video is more attention-grabbing.

A Brand Story video is an essential component of any successful video marketing strategy. It serves as the foundation of your brand's identity and can be used repeatedly.

By telling your story through this video, you establish yourself as an authority in your industry, establish trust with your audience, and communicate your unique value proposition (UVP) to your customers.

A well-executed Brand Story video is an invaluable digital asset that continues to sell for you even when you’re not actively promoting it.

It is an extension of your business identity, effectively communicating your unique positioning in the market.

Behind-The-Scenes Video

The Behind-The-Scenes (BTS) video is a must-have in your brand's video repertoire. It is an effective tool to build strong emotional connections and trust with your audience.

By showcasing the inner workings of your business, you generate interest and create a desire for your brand. A well-executed BTS video can even attract raving fans who are much more likely to become loyal customers.

However, it is important to approach the BTS video as a strategic tool rather than a “for fun” video.

Meticulous planning and a proper strategy can ensure that your brand’s core values and message are subconsciously communicated to the audience.

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To the untrained eye, it's just another Day-In-The-Life-Of video. But upon closer analysis, you'll find that the script and sequence has been carefully crafted to build credibility and strengthen positioning for the brand.


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In this video, EduEdge Teachers share tips on how to craft a good Narrative Essay for English Paper 1 Writing.

Explainer videos are concise and informative videos that provide an overview of your product or service and its benefits, and how it solves a problem for your customers.

These videos are effective because they can quickly and easily communicate your value proposition, especially in today’s trend of short-form videos.

One way we’ve leveraged this trend is to first start by conceptualising and producing a long-form Explainer video, which we can then re-purpose into short-form ones.

Another advantage of creating Explainer videos is that they are highly shareable on social media platforms, making them a valuable asset for your overall marketing strategy.

Success Story (Testimonial)

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By showcasing real-life examples of satisfied customers and their experiences with your product or service, a Success Story video can help to build social proof, establish your reputation, and inspire confidence in your prospects.

Social proof is one of the fastest ways to drive sales conversions for any business.

People want to know that they are buying from a reputable and trustworthy brand that has a proven track record for their product or service.

By showcasing that others have had a great experience engaging with your brand, you give new customers the confidence to make the purchase decision.

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In this video, renovation clients share about their positive and stress-free experience working with IH Design Lab. Singing praises about business owners cum interior designers, Mint and Sze, the clients walk the viewers through their renovation journey, creating a deep sense of trust.

Company Culture Showcase

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In this video, EduEdge staff from different teams (Teaching / Admin & Ops / Content Marketing) share about the supportive & collaborative company culture.

A Company Culture Showcase Video is an essential tool for businesses to attract top talents, build a strong team, and establish a credible reputation in their industry.

It is the video type that is most-watched amongst potential candidates, and it is the most impactful when it comes to influencing job seekers’ decisions.

This video type is all about highlighting the unique vibe and values of your company in order to create a powerful sense of connection and belonging with potential hires.

Creating a strong emotional connection with your audience is key in a crowded marketplace, and showcasing your company culture can be a strong differentiator that sets your brand apart in the minds of your customers.

Short Film

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A short film is for businesses that are ready to scale to the next level, and need a powerful piece of cornerstone content that outshines anything their competition is doing

The short film video goes one step beyond traditional marketing video with a compelling narrative that builds deep emotional connection with viewers.

This is amplified by powerful storytelling, visuals, and sound to create a memorable and engaging experience that is not possible with other forms of marketing.


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For this video, we embark on a compelling journey following the struggles of an international student. Witness her inspiring transformation as she puts in dedicated effort and determination to achieve distinction in the national exams, subsequently unlocking numerous doors to success and a promising future.

Event Highlights

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This video consolidates the highlights from a 2-Day Training Event for Leaders, co-organised by two Education Businesses: EduEdge English Specialists and Achievers Dream Chemistry Tuition.

An Event Highlights video is a powerful tool for businesses to capture and share the most impactful moments of their gatherings.

It condenses hours of footage into a visually captivating and concise video, allowing companies to showcase the best moments and creating a compelling narrative that reflects their brand identity.

 By immortalising key moments, such as speeches, product launches, and team-building activities, businesses can extend the reach and impact of their events, fostering a sense of inclusivity for those who could not attend. 

Moreover, an ‘Event Highlights’ video reinforces the brand’s image and positioning, communicating its mission and values.

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